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“流量”化为“留量”“销量” 上海打造国际消费中心城市
Zheng Quan Shi Bao·2025-07-09 18:21

Core Insights - Louis Vuitton's "Giant Ship" building in Shanghai has sparked a new wave of consumer enthusiasm, aligning with Shanghai's efforts to become an international consumption center [1][2] - Shanghai's "first launch economy" is rapidly developing, with a significant increase in the number of first stores and flagship stores, making it a preferred destination for international brands [2][3] - The city is experiencing a surge in inbound tourism, with a notable increase in foreign visitors and consumption, driven by favorable policies such as visa exemptions [4][5] Group 1: First Launch Economy - Shanghai has become a leading city for the "first launch economy," with 364 new first stores opened from January to May, including 10 global and Asian first stores [2][3] - The city has a high concentration of global retailers, ranking second among global cities, with over 90% of world-renowned high-end brands present [2][3] - The local government has introduced supportive measures for the first launch economy, including a new policy version that facilitates customs clearance for imported goods [3] Group 2: Inbound Tourism - Shanghai has seen a 38.5% year-on-year increase in inbound tourists, totaling 4.248 million visitors in the first half of the year [4] - The sales of tax refund goods for departing tourists have increased by 85%, with "immediate refund" sales rising by 28.1 times [4][5] - Challenges remain in multilingual services and information accessibility for tourists, indicating areas for improvement in the tourism sector [4][5] Group 3: Consumption Activation - The Shanghai government has prioritized boosting consumption and investment efficiency as a key task for 2025, implementing a "policy + activity" dual-drive approach [6] - The "One Festival Four Seasons" initiative aims to sustain consumer engagement throughout the year, with various events planned to stimulate spending [6] - The "Five-Five Shopping Festival" has generated significant consumer activity, with total offline spending reaching 378.4 billion yuan, a 10% year-on-year increase [6] Group 4: Future Strategies - Shanghai plans to enhance its global attractiveness as an international consumption center through a combination of activities, products, services, and policies [7]