实时观看后厨直播 跨店点多品牌餐饮

Core Viewpoint - Meituan has launched "Raccoon Canteen," an "external food delivery collection store" that emphasizes food safety, supply chain traceability, and standardized management, transitioning from a "traffic distributor" to an "ecosystem builder" in the food delivery industry [1][8]. Group 1: Raccoon Canteen Overview - Raccoon Canteen features real-time kitchen live streaming, allowing consumers to observe food preparation processes, thus enhancing transparency and safety [5][6]. - The initiative has seen the establishment of 10 locations in Beijing, with over 100 quality restaurant brands participating, including well-known names like Quanjude and Lao Xiang Ji [5][8]. - The centralized kitchen model allows multiple brands to share operational costs, reducing the burden on individual merchants [8]. Group 2: Consumer Experience - Consumers can order from multiple vendors simultaneously, eliminating concerns about minimum order requirements and delivery fees [6][8]. - The live kitchen broadcasts have increased consumer confidence in food safety, as they can see the cleanliness and operations of the kitchens [5][7]. Group 3: Merchant Support and Operations - Raccoon Canteen provides a platform for merchants, offering digital management and operational support, including standardized food safety practices [6][7]. - Merchants benefit from pre-installed kitchen infrastructure and can source ingredients directly from over 200 suppliers, ensuring traceability [6][8]. - Daily operations and compliance with food safety standards are documented through a "Food Safety Diary," enhancing accountability [7][8]. Group 4: Industry Impact - The initiative reflects a shift in the food delivery industry towards higher quality competition, focusing on supply chain quality and stability rather than just price and speed [8]. - Meituan's investment in Raccoon Canteen is seen as a response to the oversupply in the restaurant sector, aiming to create a healthier competitive environment and improve food safety standards across the industry [8]. - The company plans to invest in 1,200 Raccoon Canteens over the next three years, aiming to onboard thousands of restaurant merchants to provide safe food delivery options [8].