Azerion announces definitive agreement with DoubleDown Interactive for the sale of Whow Games Company sharpens focus on digital advertising, cloud services and AI

Core Insights - Azerion, a prominent European digital advertising platform, has sold its subsidiary Whow Games to DoubleDown Interactive for €65 million, consisting of an upfront payment of €55 million and an earn-out of up to €10 million [1][2][3] Company Strategy - The sale is part of Azerion's strategy to reinforce digital advertising as its core business while expanding into cloud infrastructure and AI-driven solutions [2][3] - The company has been optimizing its portfolio, including the divestment of its social card games portfolio in 2023 for €81.3 million [3] Financial Performance - Azerion generated €551 million in revenue in 2024, reflecting a 7% year-on-year increase, with revenue guidance for 2025 projected between €600 million and €650 million [4] - In Q1 2025, the company reported a 68% growth in EBITDA compared to the same period last year, attributed to a focus on efficiency and profitability [4] Market Position - Azerion is positioned as one of Europe's innovative players in digital advertising and is addressing the growing demand for scalable cloud and AI alternatives to large US providers [3][5] - The company recently launched Azerion Intelligence, a platform offering affordable cloud hosting and access to open-source AI tools, catering to the increasing demand for local and cost-efficient AI services [5]