清凉经济带火夏日消费

Group 1 - The core viewpoint is that the ongoing high-temperature weather across the country has led to a significant rise in the "cooling economy," with various consumption trends emerging in the market [1][2] - There is a notable increase in demand for essential cooling products such as air conditioners and sun protection items, alongside a shift towards experiential consumption like nighttime cooling and summer tourism [1][2] - Consumers are increasingly willing to pay higher prices for healthier, safer, more environmentally friendly, and innovative products and services, reflecting a growing demand for quality and experience [1] Group 2 - The demand for cooling and health protection has surged dramatically, with data showing that the transaction volume of carbonated drinks and ice cream has increased by over 75%, while sales of cooling eye masks have skyrocketed by more than ten times [1] - The high-temperature weather has fostered a diversified and personalized consumption trend, particularly in tourism, where short-distance and frequent trips are becoming more popular [2] - Nighttime cooling activities, such as night markets and music festivals, have contributed to the growth of dining and entertainment consumption, enriching summer life and boosting related industries [2]