出口转内销是权宜之计吗

Core Viewpoint - The article discusses the increasing trend of "export to domestic sales" as a strategic response to the challenges posed by unilateralism and protectionism in global trade, particularly due to U.S. tariff policies. This approach aims to enhance the resilience of foreign trade enterprises by integrating domestic and foreign trade operations [1][2][3]. Group 1: Export to Domestic Sales - "Export to domestic sales" refers to the practice of selling foreign trade products in the domestic market, representing a form of integrated development of domestic and foreign trade [1][2]. - This strategy is seen as a pragmatic measure to cope with tariff impacts and reduce operational risks for enterprises, while also being a continuation of past strategic choices [3][4]. - The Chinese market's purchasing power parity is significantly higher than that of the U.S., with retail sales of consumer goods being 1.6 times that of the U.S., providing a vast space for enterprises to switch and integrate resources between domestic and foreign markets [3][4]. Group 2: Policy Support and Initiatives - The Chinese government has initiated various policies to promote the integration of domestic and foreign trade, including pilot programs in select regions to develop replicable models [2][5]. - The "Export Quality Products China Tour" initiative has been launched to facilitate the connection between domestic and foreign trade channels, with over 225 events held and a transaction volume of 24.8 billion yuan as of June 24 [6]. - The government aims to enhance policy precision and support in areas such as market channels, domestic consumption, and financial services to lower the costs for foreign trade enterprises entering the domestic market [5][6]. Group 3: Challenges and Barriers - Despite the consensus on supporting export to domestic sales, there are significant barriers such as discrepancies in technical standards, quality requirements, and certification processes that hinder foreign trade enterprises from accessing the domestic market [4][5]. - Many foreign trade enterprises lack domestic sales experience and face challenges in brand recognition and marketing, which complicates their efforts to penetrate the domestic market [4][5]. - The establishment of domestic sales channels is time-consuming and costly, with high entry fees for supermarkets, platforms, and trade shows posing additional challenges for foreign trade enterprises [4][5].