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中低线城市服务零售市场崛起 平台“榜单”效应逐渐显现
Guang Zhou Ri Bao·2025-07-09 23:14

Group 1 - The core viewpoint of the articles highlights the significant growth and transformation in the leisure and entertainment sector, particularly in lower-tier cities, driven by evolving consumer demands and the expansion of online services [1][3][4] - The "Must-Play List" has been updated, featuring 3,485 leisure spots across 81 cities, with top cities including Shanghai, Beijing, Guangzhou, Chengdu, and Hangzhou, while also recognizing 25 lesser-known cities [1] - Guangdong province has 423 leisure spots listed, with categories such as leisure entertainment, sports fitness, and family-friendly businesses leading the count [1] Group 2 - Meituan reports a 33% year-on-year growth in the user base for leisure and entertainment services in 2024, with users under 30 making up over 50% of this demographic [3] - The online penetration rate of the leisure and entertainment sector increased from 6.8% in 2023 to 9.2% in 2024, with projections indicating a market size growth to 5 trillion by 2030 and an online penetration rate exceeding 25% [4] - The service retail sector is experiencing rapid growth in lower-tier cities, with Meituan connecting 2 million merchants and achieving an annual compound growth rate of over 90% in transaction volume since 2022 [4]