县域旅游重塑文旅市场新版图

Core Viewpoint - County tourism connects people's expectations for a better life with the national strategy of rural revitalization, promoting cultural inheritance and ecological value transformation while effectively activating dormant rural resources [1][4] Group 1: Tourism Growth and Statistics - In 2024, the average number of tourists received by county tourism in China is projected to be 5.8079 million, representing a year-on-year increase of 14.26%, with total tourism revenue growing by 9.96% [1] - 44 counties achieved total tourism revenue exceeding 20 billion yuan, while 63 counties received over 20 million tourists [1] Group 2: Changing Consumer Trends - The core consumer group for county tourism is becoming younger, with individuals aged 18 to 34 leading the market, and self-driving travel along with short video information becoming mainstream [2] - There is a shift from simple sightseeing to immersive experiences, with an increasing proportion of secondary consumption in cultural and experiential products [2] - Tourists are seeking unique and high-quality experiences, moving away from urban hustle to appreciate local culture and lifestyle [2] Group 3: Innovative Practices and Regional Development - Various regions are adapting to local conditions to transition county tourism from resource-dependent to innovation-driven, exemplified by Zhejiang Anji's comprehensive development model [3] - Anji achieved a total tourism revenue of 47.56 billion yuan in 2024, with over 40,000 people employed in tourism-related industries, and tourism income accounting for over 20% of farmers' direct income [3] - County tourism is breaking geographical limitations, with high-speed rail networks facilitating urban residents' access to county attractions, creating "3-hour tourism circles" [3]