政策引领 市场严管 主体强基 服务提质 山西擦亮旅游金字招牌

Core Viewpoint - The cultural tourism industry in Shanxi is positioned as a comprehensive pillar and a carrier of happiness, driving economic growth while fulfilling people's aspirations for a better life. The province aims to achieve high-quality development through a robust service foundation and innovative strategies [1]. Group 1: Policy and Strategic Framework - Shanxi has set the goal of becoming an "internationally renowned cultural tourism destination," leveraging its rich historical heritage and focusing on innovation and quality [1]. - A systematic approach is adopted, characterized by a "four-in-one" model of policy guidance, market regulation, foundational support, and service quality enhancement, which injects strong momentum into the industry [1]. - The provincial government has established a comprehensive policy support system, including the "Shanxi Province Tourism Development Promotion Regulations" and the "Tourism Satisfaction in Shanxi" construction standard system [1]. Group 2: Market Regulation and Credit Building - Shanxi emphasizes credit building and precise law enforcement to maintain a clear market space, implementing a credit information collection mechanism and regular regulatory reports [2]. - The province has conducted inspections on 97,500 business units, concluding 984 cases with fines totaling 4.45 million yuan, effectively purifying the market environment [2]. - Innovative policies, such as the guarantee fund policy for travel agencies, aim to reduce burdens and foster the growth of quality enterprises [2]. Group 3: Service Quality Enhancement - The province is implementing the "Tourism Satisfaction in Shanxi" service quality improvement initiative, focusing on optimizing complaint channels and addressing issues like "unreasonably low-priced tours" [3]. - A comprehensive training program for tour guides and the establishment of a "tourism quality experience officer" mechanism are in place to enhance service professionalism and visitor satisfaction [3]. - Shanxi is committed to continuous improvement in service quality, with a focus on safety, order, quality, and efficiency, aiming to create a new highland in cultural tourism [3].