“上海之夏”奉贤篇启幕 推亲子游、赛事经济、夜经济等多元文旅体验 营造“吃住行游购娱”全业态消费场景

Group 1: Event Overview - The "2025 Shanghai Summer" International Consumption Season in Fengxian District has officially launched, featuring three main themes: "Summer Family Fun," "Cultural and Sports Events," and "Nighttime Consumption Carnival" [1] - The event includes various unique activities such as the Zhuangxing Fuyang Food Festival, Qingxi Old Street Tourism Festival, and the Fisherman's Wharf "Enjoy Summer at Sea" event, creating a comprehensive consumption scene encompassing dining, accommodation, transportation, tourism, shopping, and entertainment [1] Group 2: Highlights of the Event - The event will emphasize the "night economy," with the Fisherman's Wharf hosting a summer event that combines night market snacks and seafood feasts [1] - The second Shanghai International Light and Shadow Festival will take place from September 24 to October 8, featuring multiple commercial and cultural sites across the district, enhancing nighttime consumption [1] Group 3: Cultural and Agricultural Experiences - The Fengxian Museum is currently showcasing the "Tang Dynasty Aesthetics" exhibition, featuring 323 rare artifacts from eight cultural institutions, allowing visitors to experience the elegance and romance of Tang life through interactive role-playing [2] - The district has launched a "Homestay Experience Week" and will host the 18th Shanghai Fengxian "Zhuangxing Fuyang Music Festival," promoting local agricultural products and enhancing rural tourism [2] Group 4: Sports and Economic Initiatives - The "Event Economy" will be boosted with the 2025 MXGP World Motocross Championship taking place from September 12 to 14, along with various other public sports events aimed at attracting tourism and enhancing local engagement [3] - Fengxian has initiated an automobile consumption subsidy program, offering up to 24,000 yuan in total subsidies for eligible vehicle purchases, significantly increasing consumer purchasing intentions [3] - Since the subsidy program began, sampled automotive companies in Fengxian have reported a 91.42% increase in sales volume and a 73.58% increase in sales revenue year-on-year [3]