赛哺高：“儿童成长益生菌行业领先品牌”是怎么炼成的

Industry Overview - The children's probiotic market in China is rapidly growing, with a market size of 42.047 billion yuan in 2024, projected to reach 50.988 billion yuan by 2028, representing a compound annual growth rate (CAGR) of approximately 4.94% [1] - The product forms of probiotics are evolving to include gummies, powders, and liquids, catering to different age groups of children [1] - Both domestic and international brands are entering the children's probiotic sector, with imported high-quality products favored by parents, while local brands are accelerating R&D to develop probiotics suited to Chinese children's gut characteristics [1] Company Highlights - Saibugao has been recognized as a leading brand in the children's probiotic industry, receiving the title of "Leading Brand in Children's Growth Probiotics" during the "510 China Brand Day" [1][9] - The company invests heavily in research, employing a team of top microbiologists and nutritionists dedicated to optimizing and innovating children's probiotic formulations [3] - Saibugao's BL-11 probiotic has shown significant effects on promoting children's height growth, with clinical studies indicating that over 84% of children experienced noticeable height increases after three months of supplementation, averaging nearly 2.5 cm in height growth [8] Product Efficacy - BL-11 probiotic operates through three pathways: nutritional metabolism, endocrine, and immune, enhancing the absorption of essential nutrients and stimulating growth hormone production [5] - Clinical research led by Dr. Wu Chongming confirmed that BL-11 significantly promotes height growth in children, with better results observed in younger children and those with shorter stature [5][8] - Saibugao's BL-11 probiotic oil has served over 100,000 families, with a continuously rising repurchase rate, indicating market acceptance of non-drug interventions [9] Safety and Quality Assurance - Saibugao emphasizes food safety, adhering to national standards to ensure products are additive-free and without side effects, with over 30 billion CFU of live bacteria per milliliter [9] - The company employs advanced OSGA lipid encapsulation technology to ensure probiotics reach the gut alive and can better colonize [9]