Xin Lang Cai Jing·2025-07-10 03:16Core Insights - The 2025 "Golden Ding Award: Excellent Cases of Financial Support for Consumption" results were announced, highlighting 14 innovative cases across five major areas, including consumption scenario innovation and consumption credit innovation [1] Consumption Scenario Innovation - Agricultural Bank's "Third 'Thousand Cities, Ten Thousand Stores Agricultural Bank Auto Festival" integrates resources to create a comprehensive financial service system for the automotive consumption lifecycle, supporting national demand expansion strategies [2] - Bank of Communications' "15-Minute Consumption Payment Life Circle" showcases a digital inclusive finance model that combines bank branches, community life, and customer service to enhance consumer convenience [2] - Shanghai Pudong Development Bank's "Run Horse Shopping Festival" demonstrates innovative practices in sports marketing, contributing to consumption upgrades and the creation of a "Finance + Sports" ecosystem [2] Consumption Credit Innovation - Industrial and Commercial Bank's "Alongside: Jingdezhen's Path to Inclusive Finance" supports local ceramic enterprises with financial products, enhancing market competitiveness and promoting consumption upgrades [3] - Xiamen International Bank's "Inclusive Finance China: Mountain-Sea Affection" introduces differentiated credit products for local industries, improving financing accessibility for small and micro enterprises [4] - Jilin Bank's "Ji Ren Loan" leverages digital transformation to provide efficient credit support, achieving over 1 billion yuan in loans since its launch in 2024 [4] - Ping An Consumer Finance's use of AI and automation in service delivery enhances customer experience and meets diverse financial needs [5] Government-Bank-Enterprise Collaboration - Shanghai Rural Commercial Bank's "Happiness Express: New Engine for Consumption" emphasizes innovative service models to improve consumer welfare [6] - Minsheng Bank's "National Subsidy Loan" supports small and micro enterprises with quick and low-cost financing, reflecting the bank's commitment to national consumption policies [7] - Ant Consumer Finance's initiatives in promoting "old-for-new" consumption scenarios demonstrate its digital technology advantages and commitment to enhancing consumer finance [7] Green Consumption Promotion - Agricultural Bank's "Green Benefit Charging Pile Scenario Innovation" introduces charging services for electric vehicles, promoting green finance and digital management [8] Other Notable Cases - China Life's "Boundaryless Responsibility" highlights its commitment to consumer welfare through insurance services and community support [9] - Zhejiang Commercial Bank's "Towards Reality and Goodness: Ticket Series Live Broadcast" focuses on using ticket services to support the real economy [9] - Qingdao Bank's "Qing Yi Rong" platform showcases its digital transformation in consumer credit services, enhancing customer experience through technology [10]