文化和旅游部：对旅游消费中强迫购物将保持“零容忍”

Core Viewpoint - The Chinese Ministry of Culture and Tourism is launching a year-long campaign to combat forced shopping and inducement consumption in the tourism sector, aiming to protect tourists' rights and maintain market order [1]. Group 1: Regulatory Actions - The campaign will focus on key areas such as travel agencies, shopping stores, tour guides, and online travel operators, targeting illegal practices like operating without a license and misleading pricing [2]. - Specific actions include addressing unauthorized travel agency operations, deceptive marketing practices in shopping stores, and illegal guiding activities by unlicensed individuals [2][3]. Group 2: Enforcement and Collaboration - The Ministry will collaborate with the Public Security and Market Regulation departments to enforce laws against unauthorized travel services, false advertising, and forced transactions [3]. - A "zero tolerance" approach will be adopted, with a focus on areas with high tourist shopping activity, ensuring that complaints are addressed promptly and effectively [3].