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楼市“半年考”| 退场潮VS市值涨!上半年67家上市物企总市值2598亿元,“拓优逐劣”能否破估值困局?
Mei Ri Jing Ji Xin Wen·2025-07-10 04:10

Core Viewpoint - The property management industry is transitioning towards high-quality development, focusing on service value rather than merely increasing management area, as companies actively withdraw from low-quality projects to ensure survival and growth in a challenging market environment [1][3]. Market Overview - As of June 24, the total market capitalization of 67 listed property management companies is approximately 259.82 billion yuan, with an average PE ratio of 21.18, showing recovery compared to the previous year [1][7]. - By the end of 2024, the total managed area in the property management industry is expected to reach 31.41 billion square meters, growing to 37.54 billion square meters by 2029 [1]. Industry Trends - The industry is experiencing a significant decline in project retention rates, with the top 100 property companies' project retention rate at 96.81% in 2024, down 1.36 percentage points from the previous year [4]. - Companies are shifting their strategies from pursuing scale to focusing on quality and profitability, leading to a trend of withdrawing from underperforming projects [3][5]. Company Actions - Several property management companies, including China Overseas Property and Longfor Intelligent Life, have announced or planned to exit certain projects due to low occupancy rates and difficulties in collecting property fees, resulting in operational losses [3][5]. - The withdrawal of projects is seen as a necessary measure for quality control rather than a goal, emphasizing the importance of both maintaining and expanding quality projects [5]. Service Innovations - Companies are innovating service offerings, such as the introduction of flexible pricing models that allow homeowners to choose services and set property fees based on their needs [6]. - Property management firms are focusing on high-value projects in core cities and targeting high-net-worth individuals, while also enhancing service transparency and standardization [6]. Investment Climate - The property management sector is witnessing a recovery in stock valuations, although significant disparities exist among individual companies [7][10]. - The industry is characterized by stable cash flows and strong anti-cyclical properties, providing potential for recovery despite challenges in the real estate market [10]. Market Exit Trends - Some listed property management companies are choosing to exit the capital market, with examples including the privatization of Ronshine Services [11].