焕新了家装|张蓉鹰：顺势而为 以数字化赋能企业转型升级

Core Insights - The article emphasizes the significant impact of the "Two New" policies, particularly the old-for-new consumption policy, which has stimulated consumer activity and led to a new growth phase in the home decoration industry [1] Group 1: Company Overview - Baiheju Decoration has been rooted in Chengdu for 19 years, focusing on integrity and trust as core values to drive business growth [2] - The company has transitioned from a rough operational model to a scaled operation, expanding its showroom and establishing a chain headquarters [3] - Baiheju implements a dual insurance mechanism during the design and quotation phase to prevent cost overruns and ensure material traceability [3] Group 2: Digital Transformation - The company initiated a comprehensive digital transformation in 2019, moving from traditional customer acquisition methods to a fully integrated ERP system [6] - Digitalization has significantly improved operational efficiency, allowing a small team to manage high monthly output [6] - Homeowners can now monitor construction progress in real-time through mobile applications, enhancing transparency and trust [7] Group 3: Market Strategy - Baiheju's current strategy focuses on deepening its presence in the local market while exploring opportunities in secondary cities [8] - The company has developed specialized solutions for the increasing demand for old house renovations, emphasizing professional design and material management [8] - The home decoration market is shifting towards younger consumers, with a focus on aesthetics and cost-effectiveness [9] Group 4: Future Competitiveness - The future core competitiveness of the home decoration industry lies in aesthetic capabilities, with a focus on creating visually appealing spaces [9] - Baiheju has introduced systems catering to aging populations and smart home needs, integrating various functionalities into their offerings [9] - The company emphasizes a "Five Good" standard for renovations, focusing on design quality, product transparency, delivery standards, price competitiveness, and financial security [10]