新品被代购排队14小时溢价出售，上海迪士尼叫停线下发售

Core Insights - Shanghai Disneyland launched a new summer product line "Summer Ocean Party" on July 8, which sold out almost instantly, indicating high demand for exclusive merchandise [1] - Reports of scalpers reselling the products at inflated prices, with items originally priced over 100 yuan being sold for nearly 500 yuan, highlight the issue of unauthorized price hikes in the market [1] - To combat irregular price increases and enhance visitor experience, Shanghai Disneyland announced that starting July 11, 2025, the "2025 Duffy and Friends Summer Ocean Party Series" will not be available for purchase through in-park lottery or resort retail stores, with remaining stock being sold online through Tmall [1] Company Actions - Shanghai Disneyland is taking measures to regulate the sale of its exclusive merchandise to prevent scalping and ensure fair access for all visitors [1] - The remaining inventory of the summer series will be redirected to the official Tmall flagship store for online purchases, indicating a shift towards e-commerce for certain products [1] - Other Duffy and Friends merchandise and themed products will still be available through traditional in-park purchasing methods, maintaining some level of exclusivity [1]