Qi Lu Wan Bao·2025-07-10 06:16Core Viewpoint - Minsheng Bank's Jinan Lixiu City Branch is actively promoting financial literacy and consumer protection through various educational initiatives, addressing specific vulnerabilities among different demographic groups [1][2]. Group 1: Consumer Protection Initiatives - The branch has launched a theme campaign titled "Financial Consumer Protection Around You, Safeguarding Rights and Preventing Risks" to enhance consumer financial literacy [1]. - Tailored educational programs have been developed to address the needs of elderly individuals and youth, focusing on common scams such as "health product investments" and "pension fraud" [1]. - Interactive sessions have been conducted in local communities, where bank employees explain typical scams to help seniors recognize fraudulent tactics [1]. Group 2: Digital and Community Engagement - The branch has utilized digital tools to expand its outreach, including a "Consumer Protection Micro Classroom" section on its mobile banking app, featuring short videos on topics like personal credit understanding and virtual currency traps [1]. - A "Daily Consumer Protection Knowledge Quiz" has been conducted through WeChat groups, with over 2,000 participants engaging in the initiative [1]. Group 3: Corporate Client Support - For corporate clients, the branch offers on-site "Telecom Fraud Prevention Financial Training," using real case studies to highlight key points for safeguarding public accounts [1]. Group 4: Ongoing Commitment to Consumer Protection - The branch has integrated consumer protection into its daily services by establishing a "Consumer Protection Information Corner" at its service points, ensuring dedicated personnel are available to answer queries [2]. - A complaint handling mechanism has been optimized to guarantee a response to customer requests within 48 hours [2]. - Future plans include continuing to innovate educational formats and maintaining a dual approach of "branch + community" and "online + offline" to institutionalize consumer protection efforts [2].