浙江深化品牌建设 聚力打造百个“浙江精品”

Core Viewpoint - The Zhejiang provincial government has issued the "Implementation Opinions on Deepening the 'Zhejiang Manufacturing' Brand Construction to Create 'Zhejiang Quality'" to enhance the brand system and promote the construction of a strong brand province, aiming to cultivate around 50 "Zhejiang Quality" products by 2027 and 100 by 2030 [1][2]. Group 1: Brand Development Goals - By 2027, the goal is to cultivate and recognize approximately 50 "Zhejiang Quality" products, leading to the emergence of a group of leading brand enterprises [1]. - By 2030, the aim is to cultivate and recognize around 100 "Zhejiang Quality" products and create a number of world-class enterprises [1]. Group 2: Mechanisms and Actions - A gradient cultivation mechanism will be established, promoting "Zhejiang Quality" products in manufacturing, agriculture, service industries, and construction projects [1]. - The province will implement a "trillion technology transformation investment project" to support enterprises in equipment upgrades, process improvements, and key technological breakthroughs [1]. Group 3: Digital Transformation Initiatives - The "Implementation Opinions" emphasize accelerating the deep application of digital technologies, encouraging enterprises to migrate various business operations to cloud platforms [2]. - A gradient construction system for "digital workshops - smart factories - future factories" will be established to create modern industrial organization units [2]. Group 4: Financial and Tax Support - Zhejiang will enhance financial and tax support, including fiscal rewards for brand enterprises with R&D expenses exceeding 3% of revenue and a year-on-year growth of over 20% [2]. - Financing guarantee services will be provided for eligible brand enterprises, and initiatives like "quality loans" will be encouraged to help expand financing channels [2].