商米科技冲刺港股IPO：全球最大安卓端BIoT解决方案提供商，2024年至少有92%的产品为代工生产

Core Viewpoint - Shanghai Sunmi Technology Co., Ltd. (Sunmi Technology) is seeking to go public on the Hong Kong Stock Exchange, having appointed CMB International as one of its overall coordinators, while its existing sponsors remain unchanged. The company has not yet disclosed the total amount of funds it aims to raise or the number of shares to be issued in this IPO [1]. Group 1: Company Background and Market Position - Sunmi Technology was established in December 2013 and initially focused on providing takeaway solutions for the restaurant industry. After receiving investment from Xiaomi in 2014, the company transitioned to the smart commercial equipment sector and rebranded in 2016 [2]. - As of 2024, Sunmi Technology is recognized as the largest Android-based Business IoT (BIoT) solution provider globally, holding over 10% market share, with approximately 61,000 commercial partners served worldwide [2][3]. Group 2: Financial Performance - The company reported a decline in both revenue and net profit in 2023, with revenues of approximately RMB 30.71 billion, down from RMB 34.04 billion in 2022. However, a recovery is expected in 2024, with projected revenues of RMB 34.56 billion [6][9]. - The gross profit margin fluctuated from 28.1% in 2022 to 26.7% in 2023, before rebounding to 28.9% in 2024, attributed to increased sales in Europe and improved cost management [9]. Group 3: Revenue Structure and Dependency - Sunmi Technology's revenue heavily relies on smart device sales, which accounted for 99.5% of total revenue in 2022 and 2024, with revenues from smart devices being RMB 33.89 billion, RMB 30.08 billion, and RMB 34.38 billion for the years 2022, 2023, and 2024, respectively [9][11]. - The company has a concentrated customer base, with revenues from its top five customers representing 42.3%, 28.8%, and 41.1% of total revenue from 2022 to 2024 [11]. Group 4: Production and Supply Chain - Over 92% of Sunmi Technology's smart devices are produced by third-party manufacturers, indicating a reliance on the OEM/ODM model. The company collaborates with around 30 third-party manufacturers to meet production demands [12][14]. - The company has been increasing its own production capacity, with designed capacity rising from 52,800 units in 2023 to approximately 236,466 units in 2024 [13][14]. Group 5: Future Plans and Use of Proceeds - The funds raised from the IPO are intended for research and development of BIoT hardware and software solutions, strengthening supply chain and production operations, global market expansion, and general corporate purposes [5].