城市更新记|济南纬四路变身“漂亮店”街，老街解开自主更新密码

Core Viewpoint - The transformation of Wei Si Road in Jinan from a street with small restaurants and foot massage shops to a vibrant area filled with unique cafes, vintage shops, and eateries exemplifies a new model of urban renewal driven by community participation and market dynamics [1][3][4]. Urban Renewal and Community Involvement - The Chinese government has encouraged a sustainable model for urban renewal that involves government guidance, market operations, and public participation, as highlighted in the May 2023 policy document [3][4]. - Wei Si Road serves as a case study for how local communities can actively participate in urban renewal, showcasing the potential for "self-renewal" in older urban areas [3][4]. Business Development and Economic Viability - New businesses, referred to as "pretty shops," have opened along Wei Si Road, attracting a younger demographic and revitalizing the area [4][5]. - The economic rationale for opening shops in this area includes lower rental costs compared to more established commercial districts, making it an attractive option for entrepreneurs [10][11]. Shop Characteristics and Customer Engagement - The new shops, including various cafes and vintage stores, are independently owned and feature distinct styles, contributing to a diverse shopping experience [5][25]. - Many shop owners emphasize the importance of product quality and customer experience, with some shops becoming popular social media spots due to their unique atmospheres [25][26]. Urban Infrastructure Improvements - Recent urban infrastructure projects, such as rainwater and sewage system upgrades, have improved the area's appeal and functionality, contributing to the overall success of the street's transformation [21][24]. Future Prospects and Market Trends - The ongoing urban renewal projects in the Jinan commercial district are expected to enhance the area's value and attract more visitors, further solidifying Wei Si Road's status as a trendy destination [18][19]. - Despite some challenges, the increasing popularity of the street has led to a gradual rise in rental prices, indicating a positive outlook for future business opportunities [31].