智通财经网·2025-07-10 06:58Core Insights - The global PC market is projected to see a year-on-year shipment increase of 7.4% in Q2 2025, reaching 67.6 million units, driven primarily by commercial PC deployments ahead of the Windows 10 service termination [1][3] Market Overview - Total shipments for Q2 2025 include 53.9 million notebooks (up 7%) and 13.7 million desktops (up 9%) [1] - The growth is attributed to large-scale commercial deployments as businesses prepare for the end of Windows 10 support, despite weak consumer demand due to macroeconomic uncertainties [1][3] Supply Chain Dynamics - The evolving tariff policies under the Trump administration are reshaping the global PC supply chain, leading to a significant shift in PC imports from China to Vietnam [3] - Uncertainties remain regarding potential tariffs on products manufactured in Vietnam using Chinese components, complicating the supply chain landscape [3] Market Leaders - Lenovo maintains its position as the global PC market leader with shipments of 17 million units, a year-on-year increase of 15.2% [3][4] - HP follows in second place with 14.1 million units shipped, reflecting a growth rate of 3.2% [4] - Dell ranks third with 9.8 million units, showing a decline of 3.0% [4] - Apple and Asus rank fourth and fifth, with Apple achieving a significant growth rate of 21.3% and Asus at 18.4% [3][4] Future Outlook - A survey indicates that over half of the channel partners expect their PC business to grow year-on-year in the second half of 2025, with 29% anticipating growth exceeding 10% [3] - The consumer PC market is expected to see growth in 2026 as delayed purchasing decisions from consumers are anticipated to align with natural replacement cycles of devices bought during the pandemic [3]