Zhong Guo Jin Rong Xin Xi Wang·2025-07-10 07:58Core Viewpoint - The article highlights the proactive measures taken by China CITIC Bank's Guiyang Huaxi Branch to enhance financial literacy and prevent fraud, particularly targeting vulnerable groups such as the elderly and migrant workers [1][2][4]. Group 1: Targeted Outreach - The Huaxi Branch conducted a summer anti-fraud promotional event at the Qingzhen Elderly University, focusing on educating elderly participants about financial risks and common scams like "high-interest guaranteed returns" and "investment for retirement" [2]. - The branch also reached out to migrant workers by organizing "Guarding Happiness" financial knowledge classes, addressing their concerns about salary distribution and investment, while emphasizing the importance of choosing legitimate financial institutions [2]. Group 2: In-Branch Initiatives - The branch established a financial knowledge promotion area within its premises, providing a variety of educational materials and continuously playing anti-fraud videos to create an engaging learning environment [3]. - Lobby managers utilized waiting times to educate customers on preventing illegal financial activities and rational consumption, making financial knowledge easily accessible [3]. Group 3: Employee Training - To enhance service quality and anti-fraud effectiveness, the branch organized specialized training for employees on financial knowledge and fraud prevention skills, thereby improving their risk awareness and professional capabilities [4]. - These initiatives reflect the bank's commitment to protecting consumers' rights and fostering a harmonious financial environment [4].