奇瑞大变阵：风云升级 星途降级

Core Viewpoint - Chery is undergoing significant adjustments, including the establishment of a domestic business group and the elevation of its new energy series "Fengyun" to an independent brand, indicating a strategic focus on the new energy vehicle market [2][5]. Group 1: Brand Development - The Fengyun series, which started as Chery's first car model in 1999, has been redefined as a luxury independent brand targeting the new energy sector [2][3]. - The launch of the Fengyun A9L on July 8, 2023, marks a critical moment for the brand, with a price range of 139,900 to 197,900 yuan, and it is expected to perform well in the market [2][4]. - The Fengyun brand aims to enhance its market presence by introducing multiple models, including the A8, T9, and T10, with the A9L positioned as a potential bestseller [4]. Group 2: Strategic Adjustments - Chery has restructured its passenger vehicle business into four divisions, including the Fengyun division focused on new energy, while the Xingtou brand has been integrated into the Chery brand, indicating a shift in strategic focus [5][6]. - The integration of the Xingtou brand into the Chery brand aims to streamline operations, reduce costs, and enhance resource sharing, particularly in supply chain and manufacturing [7]. - The restructuring is seen as a response to the slowing growth of the Xingtou brand and aims to optimize the company's positioning ahead of its planned IPO [6][7].