Zhong Guo Ji Jin Bao·2025-07-10 10:11Core Viewpoint - The takeaway from the recent news is that the food delivery giants are engaged in a new round of subsidy wars, with Meituan's "免单" (free order) promotion gaining significant attention on social media, indicating a competitive landscape in the food delivery market [1][3][4]. Group 1: Meituan's Promotion - Meituan's "免单" promotion quickly rose to the top of Weibo's trending topics, with users sharing their experiences and strategies for obtaining free orders [1][4][6]. - The promotion allows users to receive a free order of up to 20 yuan, which will be credited to their Meituan wallet [6][10]. - The promotional period for Meituan's free order campaign is from July 1 to July 31, 2025, with limited daily quotas available [10][12]. Group 2: Competitive Landscape - The summer of 2023 has seen food delivery giants like Meituan and JD.com engage in aggressive subsidy strategies to capture market share, with JD.com announcing a plan to invest over 10 billion yuan in subsidies [13][14]. - As of July 8, JD.com reported that nearly 200 restaurant brands had achieved over 1 million sales on its platform, indicating a growing competitive environment [14]. - The market is evolving into a three-player competition among Meituan, Ele.me, and JD.com, marking a shift from a duopoly to a more competitive landscape [14]. Group 3: Impact on New Tea Beverage Market - The current subsidy campaigns have significantly benefited the new tea beverage sector, with many consumers opting for low-cost items like tea due to the abundance of no-threshold coupons [15][17]. - Data from Nayuki Tea indicates that the number of takeaway orders surged to over 1 million within 48 hours, reflecting a 50% increase compared to previous periods [17]. - The promotional strategies are particularly effective for smaller players in the tea and low-cost fast food segments, as they can quickly gain market share through targeted subsidies [17].