The Motley Foolยท2025-07-10 10:22Core Insights - Coca-Cola and McDonald's are two iconic consumer goods companies with a long history, but their future positioning and investment potential differ significantly [1] Coca-Cola - Coca-Cola offers a diverse range of beverages, including sodas, water, sports drinks, and plant-based options, catering to changing consumer preferences [3] - The company has a strong global presence, making it difficult for competitors to match its brand recognition and distribution capabilities [3] - In the first quarter, Coca-Cola's revenue dropped 2% due to foreign currency exchange, but adjusted revenue grew by 6% when excluding this factor [4] - Adjusted operating income increased by 10%, driven by price changes and product mix, contributing five percentage points to revenue growth, with higher volume adding one percentage point [4] - Coca-Cola anticipates manageable cost increases from tariffs and projects a revenue growth of 5% to 6% for the year [5] - Over the past year, Coca-Cola's stock gained 11.4%, or 15.2% including dividends, outperforming the S&P 500's return of 14.3% [11] - The company's shares have a price-to-earnings (P/E) ratio of 28, which is lower than the S&P 500's P/E of 30, indicating a relatively reasonable valuation [12] McDonald's - McDonald's operates primarily through franchising, with 95% of its restaurants franchised, generating about 60% of its annual revenue [6][7] - The company collects royalty fees based on sales percentages and rent from franchisees, making it less capital-intensive [7] - In the first quarter, same-store sales dropped 1%, with a 3.6% decline in U.S. locations, primarily due to lower customer traffic [8] - Despite a 16.9% stock gain over the past year, concerns remain about McDonald's sales challenges and the impact of price increases on customer loyalty [10] - Adjusted operating income for McDonald's fell by 1%, indicating struggles in maintaining revenue growth amid economic pressures [8][9]