Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data

Core Insights - Comscore has received expanded certification from the U.S. Joint Industry Committee (JIC) for its national TV measurement solution, now including Personified Demographics through its big data methodology [1][2] - This certification allows Comscore to be recognized for transaction across all JIC classifications for national currency use cases, enhancing its credibility in the media measurement industry [2][3] - Comscore is the only provider with JIC certification for all evaluated measurement categories and Media Rating Council (MRC) accreditation, solidifying its leadership in audience measurement [3][4] Company Overview - Comscore is a global partner for planning, transacting, and evaluating media across various platforms, integrating digital, linear TV, over-the-top, and theatrical viewership [5] - The company empowers media buyers and sellers with advanced audience insights, enabling them to quantify multi-screen behavior and make informed business decisions [5] - Comscore is recognized as a reliable third-party source for comprehensive cross-platform measurement in the advertising industry [5]