New HFS Research Report in Partnership with Cognizant Unveils How the '15% Club' is Reaping Real Business Value from AI

New research reveals only 15% of consumer goods companies successfully scale AI, but those firms—the "15% Club"—achieve significant ROI by prioritizing governance, agile funding, and business-driven AI initiatives across marketing, supply chain, customer service and product innovation.BOSTON, July 10, 2025 /PRNewswire/ -- HFS Research, in partnership with Cognizant, has released a new report revealing how a select group of consumer goods firms—dubbed the "15% Club"—are moving beyond AI experimentation to en ...