“它经济”暑期催热携宠游

Core Insights - The "pet economy" is driving a surge in pet-friendly travel options during the summer, becoming a new growth point in tourism in China [1][2] - Customized services such as pet-friendly hotels and travel routes are being developed to cater to the increasing demand from pet-owning families [1][2] Group 1: Market Trends - Pet-friendly travel experiences are gaining popularity, with a noticeable increase in bookings for pet-friendly accommodations during the summer [1] - The consumer demographic for pet travel primarily consists of the elderly, who are seeking to reduce separation anxiety from their pets during travel [1][2] - The market for pet-related services is expected to expand, with projections indicating that urban pet spending will reach 300.2 billion RMB by 2024 [2] Group 2: Consumer Behavior - Pet owners are willing to spend significant amounts on pet care, with some individuals estimating annual expenditures in the tens of thousands of RMB [2] - The emotional value and unique companionship provided by pet travel experiences are key factors driving the popularity of this trend [2] - The social aspect of traveling with pets allows pet owners to connect with others, enhancing the overall experience [2] Group 3: Industry Implications - The rise in pet-friendly travel reflects a growing societal need for emotional connection and companionship, addressing feelings of loneliness among certain demographics [3] - The increasing number of pet-friendly attractions is expected to further stimulate the pet services market, leading to more specialized offerings [3] - The development of new travel services and models to accommodate pets is anticipated to become a new trend in China's cultural and tourism consumption [3]