“痛车”“痛巴”“痛包”出没！7月上海变“痛城”

Core Insights - The upcoming Bilibili World (BW2025) event in Shanghai is expected to attract hundreds of thousands of young attendees, significantly boosting local tourism and consumption [1][2]. Group 1: Event Impact on Tourism - The BW2025 event will take place from July 11 to 13, 2025, leading to a 35% month-on-month increase in tourism bookings in Shanghai during the event week [1]. - Train ticket searches for travel to Shanghai increased by 36% month-on-month, while flight bookings rose nearly 50% year-on-year [1]. - High-end hotels near the event venue, Shanghai National Exhibition and Convention Center, are experiencing a surge in bookings, with one hotel reporting a 475% increase in advance summer bookings compared to the previous year [2]. Group 2: Demographics and Consumption Patterns - The event primarily attracts the "00s" and "05s" generation, contributing to a differentiated increase in summer tourism consumption in Shanghai [2]. - The peak for flight bookings from young travelers to Shanghai occurred on July 10, the day before the event starts, with a notable increase in visitors from third and fourth-tier cities [2]. - The diverse spending by young attendees encompasses transportation, accommodation, dining, retail, and entertainment, injecting new vitality into local consumption [2][3]. Group 3: Market Size and Growth - The number of pan-2D users in China is projected to reach 503 million by 2024, with the 2D industry expected to exceed 270 billion yuan, making China the largest 2D market globally [2]. - Shanghai is identified as a leading hub for 2D cultural consumption, with significant user engagement in related searches [3].