Prnewswireยท2025-07-10 15:30Core Insights - CARFAX has expanded its partnership with General Motors, allowing CARFAX Lifetime dealers to access new car advertising placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care as part of GM's In-Market Retail (iMR) Turnkey Program [1][2] Group 1: Partnership and Program Details - The collaboration enables GM dealers with CARFAX Lifetime status to benefit from enhanced advertising support funded by the iMR Turnkey Program [1] - Eligible GM dealers, including those selling Chevrolet, Buick, GMC, and Cadillac models, can enroll in the GM iMR Turnkey program, with reimbursements starting as early as July 2025 [2] - The program is designed to streamline the advertising process for dealers, eliminating additional paperwork and delays [3] Group 2: Benefits for Dealers - The initiative is expected to boost revenue and visibility for participating dealers, reinforcing customer trust and loyalty [2] - CARFAX, as the leading automotive website in the U.S., provides GM dealers with a competitive advantage by connecting them with millions of in-market shoppers daily [3] - The program allows dealers to maximize their advertising spend, focusing more on customer engagement and service [3] Group 3: Company Background - CARFAX, part of S&P Global Mobility, has been a leader in vehicle history information since 1984, offering various services to consumers and the automotive industry [4] - The company operates the world's largest vehicle history database and is recognized as a top workplace by The Washington Post [4][5]