报告：“租住为主”的城市居住新常态正在上海青年群体中形成

Core Insights - The report highlights a new norm in urban living in Shanghai, where renting has become the primary choice for the youth, with a significant increase in the proportion of recent graduates choosing to rent in the city [1][6] Group 1: Rental Trends - The rental market in Shanghai is characterized by a significant youth demographic, with "00s" having a rental rate of 68%, "95s" at 64%, and "90s" at 53%, indicating that the youth are driving the rental market [1][6] - The rental strategy among youth is a dynamic balance between employment, commuting, and quality of life, with a notable increase in the proportion of recent graduates choosing to rent [1][6] Group 2: Seasonal Patterns - The rental market exhibits clear seasonal patterns, with peak demand occurring from February to March and during the graduation season from May to July, while the market slows down from October to December [3][6] - Over 70% of young renters in Shanghai prefer to share accommodations, although the proportion of those opting for entire rentals is gradually increasing from 23.25% to 25.01% between 2022 and 2024 [3] Group 3: Online Platforms - Online platforms have become the primary channel for youth renting, with 63.05% using professional housing rental platforms and 30.29% utilizing lifestyle service platforms, reflecting a shift in consumer habits towards a blend of social and transactional experiences [4][6] Group 4: Regional Preferences - The rental choices of the youth are influenced by employment opportunities, transportation convenience, and living costs, with specific areas like Zhangjiang and North Bund attracting young professionals due to job availability [6] - Approximately 78% of graduates from key cities choose to rent in their university locations, showing a consistent trend of graduates remaining in these areas [6][7] Group 5: Graduate Preferences - Among recent graduates, the preference for shared accommodations is even higher, with 82.60% opting for co-living arrangements, which helps mitigate living costs and fosters social interaction [7]