适老化玩具兴起:浙江义乌商户“试水” 用户自创
Zhong Guo Xin Wen Wang·2025-07-10 16:04

Core Viewpoint - The rise of senior-friendly toys in Yiwu, Zhejiang, is driven by the increasing demand from the elderly population, highlighting a niche market within the silver economy [1][2]. Group 1: Market Demand and Opportunities - The aging population in China is creating a significant market for senior-friendly toys, which are currently underrepresented [1]. - Merchants in Yiwu are exploring this market by developing products tailored to the needs of older adults, such as AI-integrated plush toys that facilitate conversation [1]. - There is a growing recognition that many elderly individuals have the time and financial means to engage with toys, yet suitable options are limited [1]. Group 2: Product Development and Consumer Feedback - Merchants are conducting extensive market research to create toys that better meet the preferences and needs of older adults [1]. - A specific example includes a ping pong training device designed for seniors, which has seen good sales both domestically and internationally [2]. - Feedback from elderly consumers indicates a desire for toys that are more engaging and suitable for their physical capabilities, with a call for more diverse and thoughtful product offerings [2].