VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising's Yelp Division

Company Overview - VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities and expanding its presence in the home services sector [1][4] - The acquisition aligns with VIIRL's strategy of complementing organic growth with strategic acquisitions that fit its business model [5] Industry Insights - The digital marketing sector, particularly in home services, is experiencing growth as business owners seek external expertise for lead generation while focusing on operations [4] - VIIRL serves over 600 client locations across the US, providing services such as lead generation platform management, website development, SEO, and pay-per-click [7] New Offerings - New clients of VIIRL will benefit from proprietary software solutions, including an AI-driven Yelp Lead Autoresponder and a Lead Cloud reporting suite [2][4] - The transition of the Yelp business to VIIRL allows Phoenix Online Advertising to concentrate on its core services, including SEO, graphic design, and PPC [6]