Forbesยท2025-07-10 17:55Core Insights - McDonald's has successfully reintroduced the Snack Wrap, leading to a positive market reaction and an upgrade in stock rating by Goldman Sachs from neutral to buy [1][2][3] Group 1: Stock Performance - McDonald's stock rose by 2%, reaching a three-week high of over $300 per share, significantly outperforming the S&P 500's 0.3% gain [2] - The market value of McDonald's increased by $5 billion on the day of the Snack Wrap's return, equivalent to approximately 1.7 billion Snack Wraps sold at $2.99 each [4] Group 2: Market Strategy - Goldman Sachs analysts highlighted McDonald's commitment to gaining market share through product and marketing innovation, including the return of the Snack Wrap [3] - UBS analyst Dennis Geiger noted that menu innovation, including the Snack Wrap, is expected to provide a notable boost to McDonald's second-half sales [5] Group 3: Sales Performance - McDonald's has faced challenges with negative same-store sales growth in three of the last four quarters, a concerning trend since it had not reported negative growth since 2020 [5] - Consensus analyst forecasts predict a 2.5% same-store sales growth for McDonald's in the most recent quarter, which would be the strongest performance since 2023 [5] Group 4: Industry Context - The positive news for McDonald's coincided with a strong day for other restaurant stocks, including Cava, Chipotle, Shake Shack, Wendy's, and Yum! Brands, all of which saw at least 1% gains [6]