品牌巨头“围猎”冠名权 苏超“吸金”效应是怎样炼成的

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 spectators at a match on July 5, highlighting its growing popularity [1][4] - The number of sponsors for "Su Super" has surged from 6 to 30 since the league's inception, with major brands like JD.com, Xiaomi, and Yili entering the sponsorship arena [1][2] - The average attendance for "Su Super" has increased significantly, reaching over 30,000 by the fifth round of matches, indicating a strong upward trend in spectator interest [4][5] Group 2 - Sponsorship prices have escalated from a range of 200,000 to 1.5 million yuan to 3 million yuan, reflecting the league's rising commercial value [2] - The league's ability to attract major brands is attributed to its high attendance rates and engaging marketing strategies, which resonate well with sponsors' business objectives [3][4] - The "Su Super" league is expected to generate over 300 million yuan in economic benefits throughout the season, with each participating city projected to earn an additional 20 million yuan [5][6] Group 3 - The league has stimulated local economies, with significant increases in dining and entertainment spending on match days, including an 83% rise in restaurant orders in Yangzhou [5][6] - The integration of cultural and sporting events has created a vibrant economic ecosystem, with local governments actively promoting the league as part of their economic development strategies [7][8] - The league's success is seen as a model for leveraging sports to drive broader economic growth, with initiatives like special train services for fans and themed promotions enhancing the overall experience [7][8]