Qi Lu Wan Bao·2025-07-10 21:22Core Insights - The air conditioning market in Qingdao is experiencing a surge in demand due to high temperatures and the implementation of national subsidy policies for replacing old units with new ones [2][3][4] Group 1: Consumer Demand - Two main consumer demands are driving sales: replacing old units and purchasing new ones for newly decorated homes [3][4] - Many consumers are taking advantage of the national subsidy policy to replace old air conditioners, with a significant number opting for energy-efficient models [5][6] - There is a notable preference for wall-mounted and cabinet air conditioners among new home buyers, with a focus on energy-saving products [4][6] Group 2: Sales Performance - Air conditioning sales have increased significantly, with a reported 60% rise in sales volume and an 80% increase in installation requests over the past week [5] - The sales volume in Qingdao is at a five-year high, attributed to both rising temperatures and the impact of subsidy policies [5][6] - Retailers are experiencing a dramatic increase in daily sales, with some stores selling 300-350 units over weekends compared to the usual 100-150 units [5] Group 3: Installation Services - The surge in sales has led to increased pressure on installation services, with installers working at full capacity [7] - Companies are ensuring that installation is completed within 48 hours of purchase, with additional workers brought in from other regions to meet demand [7] - The expected duration of high sales activity is projected to last for about 45 days, with a shift in demand anticipated towards newlyweds and new homes in August and September [7]