出实招见实效，陕西消费市场“热气腾腾”

Core Insights - The article emphasizes the importance of boosting consumption to expand domestic demand and strengthen the domestic circulation, with Shaanxi province actively implementing consumption-boosting initiatives in response to national strategies [1] Group 1: Consumption Growth Data - From January to May, Shaanxi's retail sales of consumer goods increased by 6.2% year-on-year, building on last year's rapid growth, with commodity retail sales up by 6.3% and catering revenue up by 5.9% [1] - Eight cities, including Tongchuan, Baoji, and Xianyang, achieved double-digit growth in retail sales of consumer goods [1] - Specific categories such as grain and oil, tobacco and alcohol, and cultural office supplies saw year-on-year growth of 15.9%, 7.2%, and 6.3% respectively [1] Group 2: Impact of Trade-in Policies - The trade-in policy has been a significant driver of consumption upgrades, continuously releasing policy dividends and injecting momentum into economic growth [1] - In the first half of the year, the sales revenue of Shaanxi Suning increased by 40% year-on-year, with store foot traffic up by 45%, attributed to various subsidies [2] - The sales of new energy vehicles in Shaanxi saw a year-on-year increase of 18.5% in the first five months, fueled by ongoing automotive consumption subsidies [2] Group 3: Financial Support and Policy Implementation - Shaanxi secured 7.4 billion yuan in national subsidy funds to support the trade-in policy, implementing a combination of strategies including policy stacking, category expansion, service optimization, market regulation, and promotional guidance [3] - As of June 18, Shaanxi's trade-in program facilitated the exchange of 737.77 million items, with 5.845 billion yuan in funds applied for, driving a total consumption of 48.675 billion yuan, resulting in a leverage ratio of 8.33 [4] Group 4: Innovative Consumer Experiences - Shaanxi's commercial institutions are innovating shopping experiences, enhancing service offerings, and creating diverse and personalized experiences for consumers [4] - The Seg International Shopping Center in Xi'an introduced an immersive shopping experience with activities like bird performances and interactive elements, aiming to attract consumers through engaging experiences [4] - New types of shopping districts are emerging, integrating tourism and commerce to provide enhanced consumer experiences, supported by various promotional measures [5] Group 5: Future Consumption Strategies - Shaanxi plans to continue optimizing consumption policies and innovating consumption models in the second half of the year to further tap into consumption potential [5] - Collaborative efforts with local governments, cultural tourism enterprises, and financial institutions are being made to promote high-quality service consumption and organize large-scale cultural events [5]