仲量联行：上半年科技企业在北京办公楼市场表现突出

Group 1: Beijing Real Estate Market Overview - The GDP of Beijing has shown rapid growth in the first half of the year, with macro policies gradually releasing market demand potential [1] - In the office market, technology companies have demonstrated strong leasing performance, particularly in the Zhongguancun area, driven by consolidation and expansion activities [1] - The overall rental performance of commercial real estate in Beijing faces significant challenges, but improved liquidity is expected to boost market confidence and solidify the foundation for recovery [1] Group 2: Office and Investment Insights - In the Grade A office market, the second quarter saw notable leasing activity from technology firms, while small domestic law firms continued to provide stable leasing demand in the eastern CBD area, although leasing momentum has slowed compared to previous periods [1] - Real estate investment in the first half of the year was primarily focused on retail and office assets, with domestic buyers being the main participants [1] - The value gap effect of quality assets in core business districts and the continuous release of self-use demand are driving core asset prices into a rational investment range, which is expected to optimize the market supply-demand structure in the long term [1] Group 3: Retail and Hotel Market Dynamics - In the premium retail real estate market, new brands focusing on emotional value and genuine consumer needs are injecting new vitality into the retail market, despite the overall market challenges [1] - The high-end hotel market in Beijing has faced pressure, with average occupancy rates remaining stable compared to the same period in 2024, while average room rates have decreased by over 5% year-on-year [2] - Some hotels have successfully achieved localized growth through differentiated pricing strategies and multi-channel expansion, resulting in an increase in revenue per available room despite overall market conditions [2]