高温催生空调抢购潮，聊城一商场日销翻3倍

Core Viewpoint - The ongoing high-temperature weather in Liaocheng has significantly boosted the sales of cooling appliances, particularly air conditioners, as consumers seek relief from the heat [1][3]. Sales Trends - Air conditioner sales in the Bai Da San Lian shopping mall have surged to over three times the normal daily sales volume due to the heatwave [3]. - The peak sales period for air conditioners this year started later than usual but is expected to last longer, potentially extending until early August [5]. Consumer Behavior Changes - There has been a noticeable shift in consumer preferences, with a greater emphasis on health and comfort features in air conditioning units, such as fresh air systems and no-wind technology [6]. - The purchasing demographic has also changed, moving from bulk purchases for new homes to a focus on replacing old units due to high failure rates and energy inefficiency [9]. Marketing Strategies - The shopping mall has implemented promotional strategies, including a tiered discount system and a direct 20% subsidy on air conditioners, to stimulate consumer interest amid limited national subsidies [10]. Market Expansion - The rural market for air conditioners is experiencing significant growth, with increased purchasing rates even among traditionally hesitant consumers [11]. Weather Impact - The local meteorological authority has issued an orange heat warning, predicting sustained high temperatures, which is likely to further influence consumer demand for cooling appliances [13].