暑期跨境游火热开场： 预期中的“双向奔赴”

Group 1: Cross-Border Travel Demand - The summer vacation period has led to a significant surge in cross-border travel demand, with long-distance travel increasing by 7 percentage points compared to the same period last year [1] - Data from travel platforms indicate that visa application orders for this summer have seen double-digit growth, reaching a three-year peak [1] - Popular destinations for outbound travel this summer include Japan, South Korea, and Malaysia [1] Group 2: Air Travel Capacity and New Routes - Shanghai's air travel has seen a continuous increase in passenger flow, with over 1.52 million travelers checked from June 15 to 28, marking a 14.8% year-on-year growth [2] - New international routes have been opened and restored, including direct flights from Shanghai to Central Asia and various destinations in Europe and Southeast Asia [2][3] - Multiple airlines have increased flight frequencies and opened new routes in response to the rising demand for cross-border travel [3] Group 3: Popular Travel Destinations - Traditional short-haul destinations remain popular, while long-haul travel spots are experiencing a strong rebound, with Thailand, Singapore, and South Korea being the top choices for travelers [4] - The Schengen area, particularly Italy, Norway, and Germany, has seen a significant increase in travel intent, with visa application volumes rising over 80% year-on-year [4] Group 4: International Tourism Trends - The global tourism market is showing signs of recovery, with international tourist numbers surpassing 300 million in the first quarter of 2025, a 5% increase from the previous year [6] - China remains the world's largest tourism spender, with outbound spending growing by 30% to reach $251 billion [6] Group 5: Policy Changes and Market Impact - New Zealand announced a visa waiver for Chinese citizens holding valid Australian visas starting November 2025, expected to boost tourism between Australia and New Zealand [7] - The Chinese government has implemented various visa facilitation measures, including a 240-hour transit visa exemption for citizens from 55 countries, enhancing travel convenience [9]