“豪爽开打”优益C 豪爽篮球局热力开场，诠释国人健康饮品新主张！

Core Viewpoint - The event "豪爽篮球局" organized by 优益C showcases a new approach to health beverages, targeting young consumers through interactive and engaging formats [1][12]. Group 1: Event Overview - The "豪爽篮球局" event took place on July 4, 2025, featuring a basketball match between two teams led by notable figures, including basketball expert 吴勇豪 and 蒙牛集团's low-temperature division general manager 纪臣 [1][4]. - The event utilized live streaming, competitive play, and interactive sales to connect health beverages with young consumers [1][4]. Group 2: Product Highlights - 吴勇豪 promoted his favorite product, "益生菌柠檬茶," which combines high-quality tea and a proprietary probiotic formula, enhancing vitality during sports [4]. - A new product, "益生菌冰柚子," was introduced, featuring 500 billion active probiotics to aid digestion [4]. - The product range also includes "优益C畅快菌粉," designed for the elderly, addressing diverse health needs [4]. Group 3: Brand Strategy - 纪臣 emphasizes the importance of innovation in probiotic low-temperature dairy products, focusing on health, taste, and functionality [8]. - The collaboration with NBA reflects the brand's commitment to health and vitality, aligning with the spirit of teamwork and perseverance [10]. - Future plans include continued NBA collaborations and a focus on youth-oriented, functional, and lifestyle-driven products in the probiotic beverage sector [12].