从哪吒破圈到场景赋能 成都高新区加快构建文旅融合新生态

Group 1: Core Insights - The article highlights the integration of culture and tourism in Chengdu, particularly in the Chengdu High-tech Zone, which is focusing on creating new cultural tourism experiences through technology and innovation [1][4][5] - Chengdu has been recognized as a global tourism destination, attracting more foreign visitors due to the implementation of a 240-hour visa-free transit policy [1][2] - The digital cultural and creative industry in Chengdu is thriving, with significant contributions to the tourism sector, exemplified by the success of the animated film "Nezha" and its impact on local tourism [2][3][4] Group 2: Industry Developments - The digital cultural and creative industry in Chengdu High-tech Zone has surpassed 100 billion yuan, with over 6,000 related enterprises, indicating robust growth and innovation in this sector [4][5] - Chengdu High-tech Zone is leveraging advanced technologies such as AR/VR to enhance cultural experiences, transforming traditional tourism into interactive and immersive experiences [6][7] - The integration of technology in cultural tourism is reshaping visitor experiences, making them more engaging and accessible, thus fostering a new consumption ecosystem [8][10] Group 3: Economic Impact - From January to May 2023, Chengdu High-tech Zone recorded 4.6 million domestic tourist visits and generated 4.979 billion yuan in tourism revenue, reflecting a year-on-year growth of 3.80% and 5.20% respectively [10] - The development of new tourism scenes, such as the Iron Statue Temple Water Street and various sports events, is expected to further boost local tourism consumption and economic activity [9][10]