Jeans brand Levi's is up 8% on strong earnings — despite a profit hit from tariffs

Core Insights - Levi Strauss reported a 6% increase in net revenues for the latest quarter, totaling $1.4 billion, with Europe showing a particularly strong performance at a 14% increase in net sales compared to the previous year [2][3] - The company is navigating the impact of tariffs, estimating a profit hit of $25 to $30 million for the remainder of the year due to these tariffs [3] - CEO Michelle Gass highlighted that 60% of the company's business is international, with minimal exposure to China, which positions the company competitively in relation to tariffs [4][3] Financial Performance - The company achieved net revenues of $1.4 billion, reflecting a 6% year-over-year increase [2] - European sales were a bright spot, increasing by 14% compared to the previous year [2] Strategic Initiatives - Levi's sold its Dockers brand and launched the third phase of its collaboration with Beyoncé, while also expanding its tops and outerwear lines [3] - The company has manufacturers in 28 countries, with 20 supplying products to the U.S., allowing for flexibility in response to tariff changes [8] Pricing Strategy - The company believes it has pricing power due to the health of the brand, indicating that any pricing changes will be carefully considered and executed [9]