2025全球EMBA委员会亚洲峰会在中欧国际工商学院举行

Core Insights - The 2025 Global EMBA Committee Asia Summit was held at CEIBS Shanghai campus, gathering top business school experts, executives, and industry elites to discuss trends, challenges, and innovations in business education [1][26] - The summit aimed to break traditional educational silos and build a future learning community [1] Group 1: Key Themes from Presentations - CEIBS President Wang Hong emphasized the need for management education to adapt to changes in the global business environment, focusing on three areas: deep transformation of cutting-edge academic knowledge, global dissemination of local wisdom, and educational empowerment through digital technology [3] - The summit highlighted four macro trends in global business education: a rebound in application numbers, geopolitical factors influencing study destinations, a decline in Chinese applicants' interest in the U.S., and a shift in skill demands towards AI and strategic thinking [6] - Fudan University’s Management School Dean Lu Xiongwen noted that over 90% of Chinese universities have management programs, creating a vast market for EMBA and MBA education driven by economic growth and innovation [8] Group 2: Discussions on Market Dynamics - The first roundtable discussion focused on the evolving expectations of companies regarding professional degrees, emphasizing the need for tailored short-term management courses that integrate industry insights [13] - The second roundtable explored the disruptive power of KOLs and KOCs in digital marketing, highlighting a shift from centralized to decentralized marketing strategies [15] - The final roundtable discussions addressed the impact of AI on education, with experts sharing insights on how AI can both challenge and empower educational practices [21] Group 3: Future Directions - The summit concluded with a high-level leadership roundtable discussing the challenges of higher education development, emphasizing the importance of cultivating leaders with a global perspective and social responsibility [23] - Participants expressed a strong desire for more high-level exchange activities to support the internationalization and innovation of Asian business education [26]