Zhong Guo Xin Wen Wang·2025-07-11 08:07Core Viewpoint - The article discusses the measures taken by Meituan's "Pinh Hao Fan" to combat unreasonable and malicious reviews from consumers, which have been a significant issue for small and medium-sized restaurant owners. The platform has implemented various strategies to protect merchants' rights and reduce the impact of such reviews on their ratings [1][5]. Group 1: Measures Against Malicious Reviews - In the first half of the year, "Pinh Hao Fan" launched a special campaign to address unreasonable and malicious reviews, resulting in a 30% decrease in the number of such reviews compared to the beginning of the year [1]. - The number of complaints from merchants regarding malicious review users dropped by 55.7% during the same period [1]. - The platform has implemented measures such as screening out malicious users' reviews, excluding delivery-related negative reviews from ratings, and limiting orders from malicious users [1][4]. Group 2: Optimization of Order Remark Function - "Pinh Hao Fan" has optimized the order remark function, allowing merchants to choose whether to enable it and set their own remark tags, thereby reducing unreasonable remarks that lead to negative reviews [2]. - Merchants have reported a significant decrease in unreasonable requests, such as demands for extra food or items outside the service range, which previously increased their costs [2]. Group 3: Data on Malicious User Interventions - The platform has utilized a risk control big data model to automatically identify and block malicious users who frequently leave negative reviews for the same merchant, successfully intercepting 68,000 instances of such users and blocking 150,000 malicious reviews in the first half of the year [4]. - A model has been established to identify high-risk users who attempt to extort restaurants through negative reviews, leading to restrictions on refunds and further review screening [5]. Group 4: Importance of Accurate Ratings - Accurate and genuine user ratings are crucial for merchants as they serve as important operational indicators, while for consumers, they help in assessing the quality of service and food from restaurants [5].