高品质消费品牌TOP100出炉！入选品牌集中在这八大赛道

Group 1 - The "2025 High-Quality Consumption Brand TOP 100 Innovation Ecological Conference" was held in Shanghai, focusing on eight major tracks and 28 sub-fields, highlighting the importance of enhancing the quality and expansion of the Chinese consumer market [2][5] - The conference emphasized the need for new supply to create new demand, aligning with the central government's goal to boost consumption and expand domestic demand [4][5] - The report released at the conference identified four major trends in high-quality consumption brands: health consciousness driving wellness and sports consumption, AI-driven product and service upgrades, novel experiences igniting consumer enthusiasm, and emotional value unlocking new consumption scenarios [12][13] Group 2 - The report highlighted the rise of experience economy, with travel-related experiences becoming increasingly popular, such as "traveling with concerts" and "visiting iconic stores" [12] - The report also noted that over 80% of companies are affected by tariffs but are adapting through strategic adjustments, with over 60% opting for market diversification strategies [13] - AI applications are transitioning from cost-reduction tools to significant transformative forces in consumer products, with nearly 90% of surveyed companies believing AI will bring major changes [13] Group 3 - The conference featured discussions on how brands can navigate economic cycles, with insights on the importance of digital transformation and understanding consumer emotional values [19][20] - The "2025 High-Quality Consumption Brand TOP 100" list was officially announced, along with awards for various categories such as "Top Ten High-Quality Brands" and "Top Ten Consumption Technology Innovation Brands" [21][23] - Notable brands recognized included L'Oréal China, MUJI, and Starbucks China, reflecting the diverse landscape of high-quality consumer brands in China [23]