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体验经济绘就夏日消费新图景
Xin Hua Cai Jing·2025-07-11 08:13

Group 1 - The experience economy is driving a strong recovery in summer consumption, with diverse business activities emerging [1] - Instant retail has become the mainstream choice for consumers purchasing outdoor sports gear, with significant sales growth reported [1] - Sales of sports apparel and equipment have seen over 200% year-on-year growth, with specific categories like swimming and hiking gear doubling in sales [1] Group 2 - The night economy is becoming a crucial factor in boosting consumer spending, with the restaurant market showing signs of recovery [2] - Innovative menu offerings from restaurants, such as Haidilao's summer specials, are catering to late-night dining preferences [2] - The expansion of night economy activities reflects a shift in consumer behavior, with a strong demand for social experiences during nighttime [2]