中邮保险广东分公司创新打造“保险+非遗”文旅融合样本，激活岭南文化传承与品牌共振

Core Insights - The event on July 8, 2025, marked the 13th "National Insurance Publicity Day," organized by China Post Insurance Guangdong Branch, focusing on the theme "Intangible Cultural Heritage Imprint - Postal Insurance in Lingnan" [1] - The event creatively integrated intangible cultural heritage, insurance concepts, and family education, enhancing public awareness of insurance through cultural engagement [1][11] Group 1: Event Highlights - The event featured a charity walk, brand promotion, and cultural transmission, showcasing the deep integration of cultural heritage with insurance principles [1] - Employees participated in a team-building activity by singing the company anthem, reinforcing team cohesion and the brand's commitment to protecting people's lives [3] - The core area of the event displayed a video on the role of China Post Insurance in supporting urban-rural development, aligning the brand's values with cultural heritage [3] Group 2: Cultural Integration - The event exemplified the "Insurance+" strategy by merging national intangible cultural heritage projects with insurance knowledge dissemination and consumer rights protection [3] - Customized stamps and postcards featuring local cultural elements were designed to enhance participants' immersive experience, linking postal services with cultural communication [4] Group 3: Interactive Learning - Cultural inheritors demonstrated traditional skills and explained the connections between cultural concepts and insurance principles, fostering a deeper understanding among participants [6] - Interactive games focused on financial fraud prevention and insurance knowledge were set up, reaching over ten thousand participants daily and effectively promoting financial literacy [9] Group 4: Future Directions - The General Manager of China Post Insurance Guangdong Branch emphasized the event as a beneficial exploration of the "Insurance + Cultural Tourism" model, aiming to strengthen cultural roots and financial security [11] - The event not only added cultural depth to the National Insurance Publicity Day but also provided a replicable model for integrating insurance brand promotion with cultural heritage [11]