Tesla and Ford are racing to sell more EVs before the Big Beautiful Bill kills the $7,500 tax credit

Group 1 - The passage of President Trump's Big Beautiful Bill has prompted automakers like Tesla and Ford to encourage consumers to purchase electric vehicles (EVs) before the $7,500 tax credit expires on September 30th [1][4] - Tesla is actively promoting the urgency of the tax credit's expiration on its website and through email campaigns to potential buyers [2][3] - Ford has extended its complimentary home EV charger offer and introduced a "zero-zero-zero" incentive program to attract buyers before the tax credit deadline [8][9] Group 2 - Analysts have expressed concerns that the removal of the tax credit could lead to increased EV prices and negatively impact Tesla's financial performance [4] - Tesla CEO Elon Musk has suggested that the elimination of incentives may ultimately benefit Tesla by disadvantaging its competitors [4] - Ford's sales strategy head noted that the current market conditions, including the impending tax credit expiration, create a strong incentive for consumers to purchase EVs now [9][10]