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泰国三巨头注资1.42亿泰铢,获霸王茶姬子公司51%股权
Nan Fang Nong Cun Bao·2025-07-11 11:00

Group 1 - The Thai beverage market is undergoing significant changes with the investment of 142 million THB by Thai President Beverage Co., Ltd. and local logistics and real estate giants, acquiring a 51% stake in Chagee, a subsidiary of Bawang Chaji [2][3][5] - The transaction was completed through a combination of "old share transfer + new share subscription," increasing Bawang Chaji Thailand's registered capital from 5 million THB to 279.25 million THB, and expanding the total number of common shares from 50,000 to 2,792,500 [6][10] - The investment involves three leading Thai companies from food production, logistics, and real estate sectors, providing essential resources for the tea beverage brand's overseas expansion [10][12] Group 2 - Bawang Chaji has established a presence in the Thai market, with its first store opening in December 2023 at Central World Shopping Center, and plans for brand revitalization after temporarily closing all Thai stores in April 2025 [21][22] - The joint venture strategy of Bawang Chaji emphasizes deep integration with local resources, forming a tight-knit community of interests, which helps the brand adapt to local market demands and cultural characteristics [28][30] - With the entry of capital-rich Thai giants into the tea beverage market, Bawang Chaji is expected to receive comprehensive support for faster development in Thailand and further expansion in Southeast Asia [32][33]