Xin Lang Cai Jing·2025-07-11 11:53Core Viewpoint - Starbucks is considering selling its Chinese business, with multiple potential buyers emerging, including Dazhong Capital, which has become a significant contender in the bidding process [1][2]. Group 1: Acquisition Proposals - Starbucks has received several acquisition proposals for its Chinese operations, with most investors aiming for a controlling stake, while Starbucks may retain 30% of the equity [1]. - Dazhong Capital, the largest shareholder of Luckin Coffee, has joined the bidding group, which includes over 30 competitors [2]. Group 2: Market Dynamics - Starbucks and Luckin Coffee are the two main players in the Chinese coffee market, with Dazhong Capital having previously acquired a 32% stake in Luckin Coffee [4]. - The competitive landscape is shifting, as Luckin Coffee has opened stores in the U.S., marking its entry into Starbucks' home market [4]. Group 3: Strategic Implications - If Dazhong Capital becomes a shareholder, it could influence Starbucks China's strategy through board representation, despite Starbucks retaining core strategic control [5][8]. - The potential acquisition raises questions about the future operational dynamics of Starbucks China, particularly in terms of local market responsiveness and operational efficiency [9][11]. Group 4: Market Positioning - Luckin Coffee has a significant advantage in the lower-tier cities, with over 8,000 stores compared to Starbucks' 1,251 in similar markets [10]. - The operational models differ, with Luckin focusing on quick-service and digital engagement, while Starbucks emphasizes the third space experience [10][11]. Group 5: Consumer Perception - The acquisition by a competitor's major shareholder could impact Starbucks' brand perception among consumers, potentially diluting its brand value [14]. - Despite operational changes, consumers may not notice significant differences in store formats or offerings if Dazhong Capital takes a stake in Starbucks China [9][14].